Are you used to email marketing to a purchased data list? Not sure how to improve your organic data? Do you rely on a little of both? There are a lot of marketing automation suites won’t even let you use purchased data in their marketing models, but those marketers who don’t feel comfortable relying on just…
So, you thought the Privacy and Electronics Communications Regulations, your precious PECR, was going to save you from the new ePrivacy rules. Unfortunately not. The PECR appears to be on the chopping block. “Oh!” I hear you cry. “But I didn’t listen to the GDPR changes because I assumed it didn’t apply to B2B marketers!”…
UPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.
So, you’ve heard that the EU General Data Protection Regulation has introduced something called the “right to be forgotten”. But what does this mean? Do you have to delete your existing suppression files? How does the right to be forgotten affect your business?
With the General Data Protection Regulation (GDPR) coming into effect in May 2018, it’s not just about getting people double opted-in. One of the most of the important parts of the new GDPR is that you must have a PROVABLE record that people have opted-in to your communications. If you fail to comply with the…
UPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.
2018 is here. The year GDPR is taking the marketing world by vengeance and changing the world we know, live and breathe. The GDPR changes are fast approaching and who really knows what it actually means and how our marketing is going to change? There have been multiple releases of the changes along the way…
For a long time, email marketers have known that opt-in email lists perform higher. But, let’s face it, using a soft opt-out method was easier. More convenient. Everyone was convinced that email marketing was seen as spam. No one would willingly opt-in to junk mail. So most marketers have never created a double opt-in database.
UPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.