It’s almost been a year since Microsoft launched their latest version of Outlook – Outlook 2016. So we thought we would take a look at the impact the latest model of Outlook has had on our clients in the past year. I’m sure many B2B email marketers won’t be surprised at the results, which is…
The subject line. An invitation to your email. The enticing factor for a contact to open in the first place. But what if you can add a sneak preview into the mix. Adding an extra factor to inform your recipient of the content of your emails. How helpful would an extra 50 characters be for…
Where would we all be without the thing that started it all? The email. I am here to take you through the ups and downs of the flagship email service providers. From Outlook to Zoho mail, here’s my countdown of the top eight free mail providers.
A preheader to your email, also known as the Johnson Box, is a snippet of text either drawn from the main body of your email or a piece of preview text constructed from HTML code. These can be just as important as the subject line itself. Sometimes your subject line isn’t quite long enough to…
Before your email reaches a human eyeball, bots will be all over it! They’re mostly harmless, but to get the results you want from your campaigns, you need to know what they’re doing and why. The primary function of bots is to scan for harmful emails, particularly viruses and other spam. As part of this,…
Being new to the dating game seems like somewhat of a task, there are rules. There’s etiquette and a whole other raft of politics that come hand in hand, but it’s an important part of life! Something we can all relate to in some way shape or form. Workflows within your marketing strategy are no…
Subject lines are your key to your prospect’s inbox. Get them right and you’ve found yourself sitting comfortably in their inbox. Get them wrong, and well, you’re in hot water with no way out. Let’s take a look at 5 embarrassing mistakes you must avoid in order to ramp up your open rates and get…
Once you’ve got the basics of email marketing, you’ll want to push the (virtual) envelope and give your sends some extra pizzazz! We’ve collected together 5 of our favourite bits of code which can make your emails more effective and more responsive. Use them to make sure your emails look their best wherever and whenever…
Over the years, many of us in the email marketing world have talked about improving with email deliverability, personalisation and more. Still, email almost died on us as spam and junk gremlins invaded our inboxes and damaged marketers reputations. With email marketing making a comeback, and spam filters only getting smarter, it’s time to look…
They say that you can’t manage what you don’t measure. So once your email is perfectly designed, and sent to the right audience, how do you judge its success? We’ve plucked out the most common metrics and taken a look at what they actually mean.