If we’re being honest, the entire purpose of the content we create is to take our leads on a journey. A journey with the ultimate goal of converting them into a customer. We know the struggles of analysing content to find the areas to improve (especially when you’re the one who’s written it). So, we’ve…
It’s Friday morning, you have two meetings, five high-priority emails to send and an interview to conduct before lunchtime. Any backlogged work that isn’t completed today means overcompensating on Monday. The new employee approaches you with a question about their project. At this moment, a choice must be made. You can either attend to the struggling…
At first glance, it might not be obvious how reading age relates to Search Engine Optimisation (SEO). Google, Bing and other search engines didn’t get their knowledge from school. Their vocabulary is more extensive than the most well-read decision maker. Search engine algorithms don’t take your readability score into account directly. So why worry about…
Every time we send out one of our lead generation campaigns, a handful of recipients unsubscribe. Some will do this by replying “Please unsubscribe me from this list” or simply “STOP”. Why don’t they just use the link which is included for this purpose?
You spend most of your life at work, so it’s important you spend your time in an enjoyable environment. Yes, sometimes work is stressful or you have to get your head down and focus, but your attitude can affect your work results. So the question is, are you someone that influences results in a positive…
According to research, we can tell if we are going to like someone within the first seven seconds of meeting them. And with your emails, this theory still applies but reduced right down to a minuscule 1-second window. No pressure. Subject lines should be treated with the same respect and attention as you would to…
Our Commercial Director, Sam, is the most logical person I’ve ever met. His first slide at every Sales meeting and quarterly Company Update is a rigorous analysis of the sales pipeline. Every target, from daily to annual, is calculated from the close rate backwards. Improving your close rate is far more efficient than adding too…
You put a lot of effort into writing your blogs, but they just aren’t getting the level of engagement that you want. You know that your topics are important and interesting to your audience, so what is going on? It’s possible that the way you write isn’t catching the attention of your leads. Luckily, this…
It’s almost been a year since Microsoft launched their latest version of Outlook – Outlook 2016. So we thought we would take a look at the impact the latest model of Outlook has had on our clients in the past year. I’m sure many B2B email marketers won’t be surprised at the results, which is…
The subject line. An invitation to your email. The enticing factor for a contact to open in the first place. But what if you can add a sneak preview into the mix. Adding an extra factor to inform your recipient of the content of your emails. How helpful would an extra 50 characters be for…