A marketing department has many cogs to turn in the selling machine. Design, market research, GDPR compliance and lots of other tasks make up the day-to-day operations of trying to increase sales. Another one of these tasks, which may seem insignificant at first, is choosing how to word your cold email subject lines. What may…
According to research, we can tell if we are going to like someone within the first seven seconds of meeting them. And with your emails, this theory still applies but reduced right down to a minuscule 1-second window. No pressure. Subject lines should be treated with the same respect and attention as you would to…
With the summer holidays’ approaching, your pipeline may be looking a little light on the ground. The masses are away and those that aren’t are spending less time hunched over their laptops and enjoying the great outdoors. Yes. Even in England. On the other hand, vitamin D in the air gets consumers flashing the cash…
The subject line. An invitation to your email. The enticing factor for a contact to open in the first place. But what if you can add a sneak preview into the mix. Adding an extra factor to inform your recipient of the content of your emails. How helpful would an extra 50 characters be for…
Subject lines are your key to your prospect’s inbox. Get them right and you’ve found yourself sitting comfortably in their inbox. Get them wrong, and well, you’re in hot water with no way out. Let’s take a look at 5 embarrassing mistakes you must avoid in order to ramp up your open rates and get…
Though marketers will typically use open rates as a metric for campaign success, having a user taking the desired action on the email is fundamental. This is why having an email opening line that engages the reader immediately will catapult the chances of success. In 2019, email providers are giving more real estate to the…
There are some awards which are simply unmissable, added to the calendar as soon as the date of the ceremony is announced. The Oscars, Sports Personality of the Year, and the Golden Gators. No? Just us? It shouldn’t come as a surprise that we think about email subject lines a lot. And you should too! They’re…
Week 8: Campaign Results ReportingYour 12 Week Lead Generation Masterclass When it comes to measuring your email marketing campaign, there are several reports that you can export. Naturally, email marketers have always gravitated towards open rates because these are typically the highest percentage rates and look good on your reporting. However, we’re here to tell…
Buying in the B2B space now involves an average of 6.8 people, according to Harvard Business Review. It’s likely that at least one member of this group will sit in the C-suite. So why not go direct to them? Just like any other audience, your emails will need to strike a chord with the priorities…
Top Tips from the GatorGurus . Calling all CommuniGator Customers… Our in-house GatorGurus invite you to our bi-weekly Thursday Top Tips session. From the best subject line to increase CTR’s to workflow tricks of the trade, we want you to utilise every feature of the product to increase your results. Or whether it’s a particular product…