We team up with Smart Insights every year to produce an in-depth report on Marketing Automation and how B2B marketers use it within their strategy. Understand the current drivers and barriers to B2B adoption in the automation arena. Use this report to see how marketing automation software is used in reality versus in practice.

In particular, this report will cover:

• Email automation
• Targeting techniques
• Web personalisation adoption
• Benefits of marketing automation.

If you’re interested in seeing how a marketing automation platform could work for your B2B marketing strategy, take a look at the CommuniGator suite. See how managing all your marketing in one place this year could transform your results.