Generating MQLs from your blog
It’s no secret, some people are unsure of the relevance of blogging when it comes to contemporary marketing strategies. Not here though, at CommuniGator we understand that blogs are sacred. Why, I hear you ask? Blogs are the building blocks of any successful content marketing strategy.
Most of the time they’re the first point of contact that you have with potential prospects, and they’re also your entry point into warming your leads up until the point they’re sales ready.
A few key points covered in the video:
1. The role of blogs in content marketing
2. Writing for specific personas
3. Employing blogs in a wider lead nurturing strategy
