Building the B2B lead machine
There is an opportunity to implement a new low-budget nurture process, but how does it feed into your current lead generation processes?
In this whitepaper, we look at:
- The basics of lead scoring
- Your content library – the fuel for the machine
- Core lead nurturing programmes
- Feeder campaigns
If you’re interested in implementing something similar, take a look at how our lead generation platform can work for your business
