Is content marketing an important part of your strategy for 2018? Do you want to create different content for your varying sales personas? Did you answer yes to both these questions? Then I think you would benefit from attending our online webinar that we’re running!

Personas are a vital tool in a marketer’s arsenal, particularly with the upcoming GDPR changes, coming into force in May 2018.

There are six legal bases in total in which B2B marketers will need to adhere to. One of these, Legitimate Interest, can be used as a legal ground for one-to-one marketing.

Legitimate Interest is the use of personal data where deemed necessary to fit your ideal customer model. In short, if you can prove that you are emailing contacts based on similarities to your customers you should be GDPR compliant.

Therefore, your first step to GDPR compliance is defining your ideal customer profile. We’ve got you covered. Download our Persona Builder Template to start you on your way to proving your B2B marketing subjects.

Join our content strategist who will talk you through the initial steps you need to take when planning a content marketing strategy and why personas are so important.

In this webinar we will cover:

• What personas are and why they are important in content marketing
• Who your personas are and how to write to them
• How personas individually benefit from your content marketing
• How identifying your personas can help you be GDPR compliant

Download our Persona Builder Template here to get you started.