Tracking ROI for all your digital channels There are more digital channels for marketers to work with than ever before. But every channel is only as valuable as the results it generates. Are you measuring the ROI of every channel that you use? This webinar covered the following: The difference between “vanity metrics” and useful data UTMs:…
Our email marketing bible Email marketing can hold its own as your most productive and effective tool. Unfortunately, this effectiveness means that your email will have to compete with lots of others for your leads’ attention. That’s why our Marketing team are cracking open their trusty Email Marketing Bible to share the secrets to creating emails…
Using Social Media to generate Leads Richard Wall | CommuniGator Ben Collins Jones | Oktopost Is social media a pivotal part of your marketing strategy? Can you be sure you’re using the correct social channels? Are you looking for ways to boost your pipeline with social media? If you answered yes to all these questions,…
Writing Content for SEO Ben Brown | Founder | B2BMetric Search Engine Optimisation (SEO) is a topic which nearly all marketers have heard of, but few really know how to handle. This makes it far too easy to push it down the priority list, in favour of more straightforward projects and campaigns. However, with your…
Predict your CTR before you send your campaign Picture this. You’ve slogged away behind your laptop for hours, creating the perfect email campaign that you believe is going to get you a CTR over the sub-1% industry standard. You’re about to hit send. But wait. What if I was to tell you there was a…
The Great British Split Test We love a split test here at CommuniGator! It’s the best way to settle debates about all aspects of design, and they’re easy to set up. We’ve collated the results of a whole host of split tests, our own and our customers’, and we’ll share you with them right here.…
