Category Archives: Email Marketing

7 Things you should split test in your emails

Split testing is a great way to settle design disagreements and work out what kind of content your readers respond best to. However, a huge number of elements go into creating an email. So, it can be tricky to know where to start with effective split testing. We’ve pulled together a list of tests that…

How to use nudge theory with your marketing campaigns

Psychology can be a marketer’s best friend. Knowing people – especially the kind of people you’re targeting with event marketing campaigns – can make the difference between a sale and a cold lead. The study of the human mind has a great strategy to offer, which can get you selling more than you thought you…