Purchased data Vs Opt-In data
In the Terms & Conditions of Mailchimp, they specify that their system cannot be used with data that has not opted-in to receive your communication. This proves difficult for most B2B companies who grow their audience through third party or purchased lists. You will not have this issue with GatorMail. Check out your compliance with Mailchimp’s Ts & Cs. If you don’t comply with these terms (e.g. if you are using email lists without individual consent or you are sending email to generate leads) you risk being blacklisted.
Identify contacts who visit your site
GatorLeads gives you a complete view on the people who visit your website. Not just company or IP address but their full contact details. And it will give each visitor a lead score depending on how many pages they view. That means you can send a nice list of warm leads to your sales team on a regular basis to keep them busy.
Tracking Leads
We track individuals using cookies. We have a private database of IPs and therefore a much better match rate than other providers. Mailchimp doesn’t offer any web analytics and other IP tools can’t give you the level of detail or match rate that we do. You can track your Gatorleads in a variety of ways – those that form fill or click on your email campaign and with Gator PURLs you can send personalised and trackable links using OutLook – which is a handy tool for your Sales Team. This gives Marketers, a bird’s–eye view on their leads’ movements from the start of the campaign through to point of sale.
Much better deliverability with CommuniGator
With Mailchimp, four or five unknown companies will share the same domain, so if one of them is blacklisted for sending dodgy content, it will affect your deliverability. GatorMail gives you your own dedicated sending domain and we have SendForensics which will predict deliverability before you send your email campaign. Our platform also uses AI to learn your systems and measure audience reactions, which helps you create the most effective email campaigns going forward.
Track leads from PPC campaigns
If you’re spending money on PPC campaigns, you can only track the leads who form fill. You can create UTMs via CommuniGator to track all the details of your campaign including search terms and who has clicked, giving you a much clearer campaign ROI. Mailchimp can’t help you here.
Brand Awareness Vs Lead Generation
Mailchimp is great for sending a weekly Newsletter to your current customers but if you want your prospects to turn into customers – and quickly – you are going to need a different platform that helps to generate leads. And that is what CommuniGator does best.
B2B vs B2C
The needs of a B2B business are different to those selling directly to consumers. Gatormail was created for B2B companies and all the functionality has been designed around those specific needs. The B2B buying cycle can be longer than a consumer decision and usually requires back-up from your sales team. Mailchimp is like shooting in the dark. CommuniGator gives you the night vision goggles to clearly view those buyers, which helps you track, understand and convert them.
All systems in one place.
If you want to manage and automate all of your marketing channels with one platform and make your life easier, CommuniGator can do that. We have a tool with which you can manage your social media channels and another which helps to organise your events. With Mailchimp, you have so many separate systems to co-ordinate and manage and they don’t necessarily integrate or help each other to maximise performance. CommuniGator takes the hard work out of B2B marketing, giving you more time to work on new ideas.
Understanding the journey of customers and leads
Tracking your customers and leads from the start of your campaign through your website and to the point of sale, enables you to understand their journey so you can tailor your future campaigns to work more effectively. With Mailchimp, you can see the clickers but with CommuniGator you can see all the various touchpoints which helps to understand them and their information needs. That’s valuable data.
UK-based Support and 5* reviews for Service
The CommuniGator Support Team are available 24/7 to support you on email, phone or live chat. Mailchimp are based in the US so if you have an issue with their system, you might not get a quick response or resolution. We don’t always like to blow our own trumpet, so check out the reviews on TrustPilot for CommuniGator Vs Mailchimp.
What others say about CommuniGator
Viv Blumfield, Peak Analysis & Automation
Marketing Assistant
I have nothing but praise for the CommuniGator team; their customer service is second to none. Our account manager Kayleigh is amazing, so helpful, knowledgeable and patient in answering questions and providing assistance. The support team respond really quickly to requests for help, so anything I need to know is covered by the team. They…
